Friday, August 14, 2015

Google's abc.xyz

One giant winner in Google's rebranding announcement: Daniel Negari.
Negari is the founder and CEO of XYZ.com, an Internet domain registry that owns alternative suffixes like .rent and .college. His 10-person company also owns .xyz.
Abc.xyz is the web address for Google's new parent entity, Alphabet Inc.

Google announced on Monday a dramatic restructuring that breaks out the Web giant's core business into a separate company under a new umbrella called Alphabet. Other companies that will be part of Alphabet are the life sciences unit and Calico, which is focused on longevity.

Larry Page, co-founder and CEO of Google, will assume the CEO role of Alphabet, with Google co-founder Sergey Brin serving as president. Sundar Pichai, head of product and engineering, is now CEO of Google. Alphabet is replacing Google as the publicly-traded entity.
Currently, abc.xyz is just a landing page, with a letter from Page explaining the changes and some blocks with letters

"It's a big deal for new top-level domains as a whole," said Negari, who has operations in Santa Monica, California, and Las Vegas. "It's a big signal that Google, which is the largest search engine in the world, believes in it enough to switch to one."

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