Friday, October 5, 2012

The Evolution of Logo

ften we say “First Impression is the last impression”, Logos do the same, it is the first impression of your company, business ,etc.
Logo is a symbol that gives identify your business or brand or corporate Identity.
In 1876, the logo that was trademarked first : ‘The Bass Red Triangle‘.
Lets have a look on some logos and some interesting facts that are attached to them…
Logo of Sun Microsystems


The Logo of Sun Microsystems is one of the world famous ambigrams, You can see ‘Sun’ in all direction in the logo of Sun Microsystems and its formed beautifully.
At the first, it seems like a pattern but when you see carefully that pattern, you can see that is not only pattern but ‘SUN‘ integrated into that.
This beautiful Logo of Sun Microsystems was designed by professor Vaughan Pratt.
Logo of Amazon.com


In the logo of Amazon, that orange colored arrow not only makes a smile but that arrow also connects a and z, it says that you can get ‘ a to z ‘i.e. everything at amazon.com.
Logo of IBM

It is not necessary that every logo should have any hidden meaning inside it,
some logos are very simple but yet very famous.
Say for example the  Logo of IBM.
Did you know why IBM is also known as ‘Big Blue’? one of the reason may be that the International Business Machine (IBM) has its logo in blue color.
Its logo has eight horizontal stripes in the three letters in name of the company (IBM).

Logo of Sony Vaio
What is hidden in the logo of Sony Vaio ???

Here Vaio is combination of VA + IO where VA represents analog signal and IO represents binary code i.e. 1 and 0.
 





Logo of Fedex

In the logo of FedEx, white space is there in between ‘E’ and ‘x’ which makes white colored right arrow in FedEx, that arrow indicates speed and precision.
Logo of LG (Life’s Good)




In the logo of LG, there is a  symbol of Pac Man which integrated in the name.
There are many other logos but the main thing is that logo is nothing without the branding of your business.
I am sure now, whenever you see any logo, you will try to find or observe that logo to find hidden message in it. :-)

One of the world’s most well known and valuable company Microsoft, founded by Bill Gates and Paul Allen in 1975.
Recently we have heard that Microsoft has changed its logo after 25 years. Let see the all logos of Microsoft.
1. First Logo of Microsoft :
This is the Very First Logo of Microsoft that was  used in 1975.

 

2. Blibbet Logo:  This logo was used from 1975 to 1987



3. Pac Man Logo : This logo was used from 1987 to 2012 and designer of this logo was : Scott Baker. This logo has a one slash between first ‘O’ to ‘S’ .
Actually till 1994 this logo was used i.e. no slogan with Logo but onwards slogan was added to the same logo.


4. Logo with Slogan ‘Where do you want to go today?’:
As mentioned above, the logo till 2012 remain same but slogan with logo was changed.
In 1994, the slogan displayed with logo was “Where do you want to go today?”. The duration of this logo was 1994 to 2002.


5. Logo with Slogan ‘Your potential. Our passion’:
From 2006 to 2011, Slogan was  “Your potential. Our passion.” with the same Pac Man logo.


6. Logo with Slogan ‘Be What’s Next.’:
From 2011 – 2012 the slogan was “Be What’s Next.” with the same logo of Microsoft.


7. Current Logo Of Microsoft :
In 23 august of 2012, Google announced the new logo for Microsoft i.e, after 25 years. This new logo has four squares having four colors and used font ‘sans serif’ called Seoge. This logo is similar to current window logo just difference is that in new logo four squares are in four colors.


Apple Inc…World’s most famous company of software, personal Computers, and consumer electronics .
Apple is the 3rd largest mobile phone maker of world.
Apple was established in 1st April of 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated in 1977 by only Steve Jobs, Steve Wozniak i.e. without Ronald  Wayne.
When company was established,  the name was “Apple Computer, Inc.” and upto 30 years having this name but in 2007  ‘Computer’ was removed from company name and from then till today the name is “Apple Inc.”
Why name Apple ??
Jobs wanted a name which comes first in alphabetically in order then Atari : one of his competitor company.
It is also said that one day Steve jobs was on fruitarian diet and while coming back from an apple farm he got an idea of this name.
But why Bite is there in an Apple Logo??
Some says that there is a bite in an apple to differentiate it from a cherry or a tomato or another fruit.
One of the reason is that to tribute to ‘Father of Computer Science’  i.e. Alan Turing because he has committed suicide in jail using a apple laced with cyanide.
First Logo of an Apple

In the first logo of Apple, “Sir Isaac Newton sitting under an apple tree“.
It has the incription ” Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone”.
First logo was designed by Ron Wayne in  1976.
First Slogan of Apple : “Byte into an Apple“.
First Product of Apple : “Apple I“.
Rainbow Logo
The first logo was immediately changed to “bitten rainbow colored Apple” mostly known as “Rainbow Apple” by Rob Janoff.
Duration of this logo was from 1976 to 1998. The Colored stripes in the logo represents the fact that new products will be available in color not in just black and white at that time.

In 1997, when Steve Jobs return to Apple he replaced Colorful strips of rainbow Apple into monochromatic look in various themes like..
In 1998, Monochromatic themed look of Apple Logo.
In 2001, Aqua themed look of Apple Logo.

In 2003, Glass themed look of Apple Logo : This is Latest and perfectly suits on each product of Apple.

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